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| The i-level Mobile Media Network advantages |
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Taxi media is becoming recognized worldwide as an effective way to reach quality people on the go. i-level's digital media platform delivers superior results for several reasons…
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| The Right Market |
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A coveted demographic
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The i-level Mobile Media Network reaches a diverse audience made up of desirable demographic groups, including young adults, business professionals, and members of the middle to upper classes. In-taxi advertising accesses that difficult-to-reach demographic of urban consumers who are “on the go” and who have limited time to consume other forms of media. Taxi riders in China are primarily members of the affluent class of upwardly mobile professionals, with higher-than-average disposable incomes and a taste for higher-end products and services. |
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| With i-level, advertisers maximize their return on investment by efficiently targeting this highly-desirable audience. |
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| The Right Medium |
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Captive and intimate
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The i-level Mobile Media Network delivers prolonged exposure to a captive audience. The average taxi ride lasts approximately 18 minutes, meaning the rider has ample time to absorb in-depth media messages. Unlike other forms of outdoor media, in-taxi advertising provides an intimate viewing environment with few distractions, assuring higher rates of absorption and recall.
That means that with i-level, the advertiser's message is more likely to be watched and remembered.
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| The Right Timing |
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An audience in action
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The i-level Mobile Media Network reaches consumers who are on the move, who are in an impressionable state, and who are ready to take action. Taxi riders viewing advertising while in transit are able to adjust their route accordingly to make purchases. Additionally, most passengers have a mobile phone and can easily respond to a contact number in an ad. Our in-house research revealed that 17% of viewers of the
i-level Mobile Media Network responded to an ad they saw on our screens.
With i-level, advertisers can stimulate impulse buying and generate superior response rates. |
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